The Impact of Short-Form Social Media Content (Reels): Its Engagement of Marketing Students in the Consumer Purchase Decision-Making Process. The International Review of Multidisciplinary Research, [S. l.], v. 1, n. 10, p. 212–218, 2026. DOI: 10.67167/vertex.662. Disponível em: https://vertexcorp.org/index.php/irmr/article/view/662. Acesso em: 7 sep. 2026.