Comparative Study of Online and Offline Purchasing Intentions Among ABM Senior High Students
DOI:
https://doi.org/10.5281/zenodo.19382658Keywords:
Online shopping, Offline shopping, Purchase intention, Consumer behavior, ABM students, Generation Z.Abstract
This study focused on the inclination of ABM Senior High School students at Guiuan National High School toward both online and offline shopping environments. The researchers used a descriptive-comparative research design to survey 104 respondents who were chosen through stratified sampling in order to ascertain how their shopping intentions are influenced by time, money, and personal preference. A validated questionnaire modified from Abong et al. (2023) was used to collect the data. Descriptive statistics (frequency, percentage, mean, standard deviation) and inferential tests (independent samples t-test, one-way ANOVA, Kruskal–Wallis test, and paired samples t-test) were used for analysis. The findings showed that students had a strong preference for both offline (M = 3.68) and online (M = 3.73) shopping, with no discernible differences when categorized by age, gender, or socioeconomic status. Online and offline purchase intentions did not significantly differ, according to the paired samples t-test, indicating that students value both modes equally based on context and convenience. The results support the Theory of Planned Behavior by confirming that demographic factors have little impact on consumer choice. The study urges future research to examine more behavioral and psychological factors that influence purchasing decisions and suggests improving both digital and in-store retail strategies.
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