Marketing Guidelines
MAXIMIZING VISIBILITY & CITATIONS with Author Consent
Promotional Materials (Author Consent Required)
- Article first page (cover + title/authors)
- Author names and affiliations
- Article title + abstract excerpt
- Author headshots (Google Drive link)
- DOI and publication details
- Selected figures/tables (non-sensitive)
Author Promotion Support
Provided to authors:
- Social media-ready graphics (first page + author photo)
- Pre-written tweets/posts with hashtags
- Citation format for personal sharing
- Download metrics (30/90/180 days)
Performance Tracking
Metrics monitored:
- Downloads (PDF/HTML views)
- Altmetric score (mentions, shares)
- Google Scholar citations
- Social media engagement
- Referrer traffic analysis
Ethical Marketing Standards
- No misleading claims about research findings
- Accurate representation of article scope
- Respect author preferences (Media Release opt-in)
- Transparency about journal indexing status
- No paid promotion or sponsored posts
FULL COMPLIANCE: RA 10173 (Philippine Data Privacy Act), GDPR, COPE ethical guidelines, Author Media Release Consent requirements
Author personal data used exclusively with explicit consent throughout all promotional activities.
