Post Pandemic Visitor Engagement and Resource Utilization: A Comparative Analysis (2022-2024) of Tanauan City College

Abstract

This study investigates the relationship between library client visitor and borrowing behavior over a three-year period (2022–2024) of Tanauan City College Library and aims to do the swot analysis to determine and design appropriate strategies to improve utilization, as the increasing trend of the library visitors’ traffic, and borrowing rates does not consistently follow the same trend.  Thus, this study opted to use a practical, data-driven approach to understand how Tanauan City College library clients engage with the library resources. By looking at monthly visitor’s and borrowing records from 2022 to 2024. The approach is non-experimental and retrospective, relying on existing records of Tanauan City College library to uncover patterns and relationships between variables. Results in one-way ANOVA test showed that differences in both visitor and borrowing counts across the three years were statistically significant: Visitor counts: F = 5.92, p = 0.006 and Borrowing counts: F = 4.38, p = 0.019. These results confirm that the changes weren’t just random fluctuations—something meaningful shifted in how people engaged in libraries over time. To sum it all, the data shows that high traffic doesn’t automatically mean high engagement. It is therefore recommended that the library needs to be intentional about turning visits into meaningful interactions.